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Unit 2 · Topic 2.3

2.3 Choosing evidence strategically

Writers pick evidence for the job it does with a particular audience: to illustrate, clarify, set a mood, give an example, link an idea to something familiar, or make a point bigger. The right piece of evidence makes an argument hold together, matters to the people reading it, and makes them trust the person who chose it.

Key terms

  • relevant evidence
  • illustrate
  • exemplify
  • amplify
  • associate

Evidence has jobs

Evidence isn't just proof. Writers choose each piece because it does something specific for the argument. When you analyze evidence, name its job.

JobWhat it doesQuick example
IllustrateGives a picture of an ideaA description of a crowded classroom to show overcrowding
ClarifyMakes a confusing idea clearExplaining a tax rule with a sample paycheck
Set a moodCreates a feeling that colors the argumentOpening a speech about a disaster with silence and a single image
ExemplifyOffers a case of the general claimNaming one town where a ban on plastic bags worked
AssociateLinks the idea to something the audience already knows or valuesComparing a new movement to the American Revolution
AmplifyMakes a point bigger or more urgentFollowing one story with the number of people it represents

Why selection matters

Strategic evidence does three things at once. It makes the reasoning sound, because the evidence actually fits the claim. It reaches the audience's emotions and values, because it's the kind of evidence they care about. And it builds the writer's credibility, because careful choices suggest a careful thinker.

Weak selection does the opposite. Evidence that's off-topic, out of date or from a source the audience distrusts can sink an argument even if the claim is right.

Same claim, different evidence

Imagine arguing that your high school should start later. For a group of parents, you might stress health research and the danger of drowsy teen drivers. For the school board, you might stress attendance and grades. For students, you might describe the 6 a.m. alarm everyone knows. The claim never changes; the evidence changes because the audience does.

Reading a writer's evidence choices

  • Ask why this evidence and not some other kind. What would be lost if it were replaced by a statistic, or a story?
  • Ask who would find this evidence convincing, and why.
  • Ask where the evidence is placed. Evidence near the start often sets a mood; evidence near the end often amplifies.
  • Ask what the evidence leaves out. A writer who cites only the successes of a policy is choosing, too.
  • Ask whether the evidence is the kind this audience trusts: data for officials, stories for a general crowd, scripture or founding documents for readers who revere them.

Worked examples

Try each one yourself first, then open the solution.

  1. Example 1

    Thoreau's receipt for a house

    In Walden (1854), Henry David Thoreau, who argued that people spend their lives working to pay for more than they need, lists what his small cabin cost, item by item, starting with "Boards... $8.03½" and ending "In all... $28.12½." He then adds: "At Cambridge College the mere rent of a student's room, which is only a little larger than my own, is thirty dollars each year." (Cambridge College is Harvard.) What job does this evidence do, and why might it work on his readers?

    Show the solution
    1. Step 1: Name the claim: people can live simply and cheaply if they stop buying what they don't need.
    2. Step 2: Name the evidence type: an itemized cost list, down to half-cents, plus a comparison to college rent.
    3. Step 3: Name the jobs. The list exemplifies the claim with a real case. The comparison amplifies it: his whole house cost less than one year's rent for a student room. It also associates the idea with something his educated readers knew well, the cost of college.
    4. Step 4: Explain why it works on the audience: precise numbers sound like a careful accountant, not a dreamer, which builds credibility with practical New England readers.

    Answer: Model paragraph: Thoreau does not just claim that a simple life is affordable; he hands readers the receipt. By listing each cost down to the half-cent and totaling it at "$28.12½," he gives his argument the precision of an account book, which makes him sound practical rather than dreamy. He then amplifies the point by comparing his house to a student's room at Cambridge, whose "mere rent" of "thirty dollars each year" is more than his whole home cost. Because many of his readers knew the price of a college education, the comparison makes his claim concrete and a little embarrassing for anyone who assumes comfort must be expensive.

Common mistakes

  • Saying evidence "supports the argument" without naming its job: does it illustrate, amplify, associate, or something else?
  • Choosing evidence you find interesting instead of evidence your audience will find convincing.
  • Piling up several pieces of evidence that all do the same job when one well-chosen piece would be stronger.

On the exam

  • Writing questions often ask which piece of evidence would best support a claim for a particular audience or purpose. Match the evidence to both.
  • In the argument essay, pick examples your reader is likely to recognize and respect, then explain the job each one does.

Connected topics

Videos

  • The BEST Tool to Generate Evidence for Arguments!

    Garden of EnglishWatch on YouTube (opens in a new tab)

  • Ace the AP Lang Argument Essay - Step 2: Brainstorm Examples

    Marco LearningWatch on YouTube (opens in a new tab)

  • Argumentative Writing Unit - Lesson 4: Relevant Evidence

    Teaching IntentionallyWatch on YouTube (opens in a new tab)

  • AP Lang Q3 Evidence

    Coach Hall WritesWatch on YouTube (opens in a new tab)

  • How to Select Evidence for Rhetorical Analysis Essays | AP Lang Q2 | Coach Hall Writes

    Coach Hall WritesWatch on YouTube (opens in a new tab)

Check yourself

4 questions on 2.3 Choosing evidence strategically. Pick an answer to see if you got it, and why.

Paragraph 1
One-third of the population of the South is of the Negro race. No enterprise seeking the material, civil, or moral welfare of this section can disregard this element of our population and reach the highest success. I but convey to you, Mr. President and Directors, the sentiment of the masses of my race when I say that in no way have the value and manhood of the American Negro been more fittingly and generously recognized than by the managers of this magnificent Exposition at every stage of its progress. It is a recognition that will do more to cement the friendship of the two races than any occurrence since the dawn of our freedom.
Paragraph 2
A ship lost at sea for many days suddenly sighted a friendly vessel. From the mast of the unfortunate vessel was seen a signal, “Water, water; we die of thirst!” The answer from the friendly vessel at once came back, “Cast down your bucket where you are.” A second time the signal, “Water, water; send us water!” ran up from the distressed vessel, and was answered, “Cast down your bucket where you are.” And a third and fourth signal for water was answered, “Cast down your bucket where you are.” The captain of the distressed vessel, at last heeding the injunction, cast down his bucket, and it came up full of fresh, sparkling water from the mouth of the Amazon River. To those of my race who depend on bettering their condition in a foreign land or who underestimate the importance of cultivating friendly relations with the Southern white man, who is their next-door neighbour, I would say: “Cast down your bucket where you are”—cast it down in making friends in every manly way of the people of all races by whom we are surrounded.
Paragraph 3
To those of the white race who look to the incoming of those of foreign birth and strange tongue and habits . . . were I permitted I would repeat what I say to my own race: “Cast down your bucket where you are.” Cast it down among the eight millions of Negroes whose habits you know, whose fidelity and love you have tested in days when to have proved treacherous meant the ruin of your firesides. Cast down your bucket among these people who have, without strikes and labour wars, tilled your fields, cleared your forests, builded your railroads and cities, and brought forth treasures from the bowels of the earth, and helped make possible this magnificent representation of the progress of the South. Casting down your bucket among my people, helping and encouraging them as you are doing on these grounds, and to education of head, hand, and heart, you will find that they will buy your surplus land, make blossom the waste places in your fields, and run your factories. . . . In all things that are purely social we can be as separate as the fingers, yet one as the hand in all things essential to mutual progress.

Booker T. Washington, a formerly enslaved educator who led Tuskegee Institute in Alabama, speech at the opening of the Cotton States and International Exposition in Atlanta, Georgia, September 18, 1895, as printed in his autobiography Up from Slavery (1901). The audience was mostly white Southerners, with Black listeners seated separately, and newspapers across the country reported the speech. Some text is omitted between paragraphs 1 and 2 and between paragraphs 2 and 3, and ellipses mark omitted text within paragraph 3.

Question 1 of 4

The story of the ship lost at sea (paragraph 2) functions primarily to

Question 2 of 4

Washington contrasts "the eight millions of Negroes whose habits you know" with newcomers "of foreign birth and strange tongue and habits" most likely in order to

Paragraph 1
(1) Every day, Harmon High's cafeteria throws away about 900 foam lunch trays. (2) The trays are used for twenty minutes and then sit in a landfill for centuries. (3) Our school should switch to washable trays.
Paragraph 2
(4) Washable trays would cut the cafeteria's trash dramatically. (5) My friend's cousin said her school switched and it went great. (6) Foam is bad for the environment.
Paragraph 3
(7) Washable trays would also save money over time. (8) The cafeteria manager, Ms. Gill, told our club that the school spends about $5,400 a year on foam trays. (9) A set of 1,000 washable trays would cost about $4,000 and should last at least five years. (10) The school already owns a dishwasher that is large enough to handle them.

Written for this practice set: a student's draft of a proposal from the school's environmental club. Harmon High and its staff are invented.

Question 3 of 4

The writer plans to send the proposal to the principal, who must approve any new spending. Which part of the draft is likely to matter most to this reader, and why?

Question 4 of 4

Sentence 2 (reproduced below) appears in the introduction. "The trays are used for twenty minutes and then sit in a landfill for centuries." The writer most likely includes this sentence to

0 of 4 answered