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Unit 3 · Topic 3.9

3.9 Black Organizations and Institutions

Shut out of much of American life, African Americans built their own businesses, banks, newspapers and churches in the early twentieth century. Institutions like the Black press, the Black church and companies like Madam C.J. Walker's strengthened communities and trained future leaders.

Key terms

  • Black press
  • African Methodist Episcopal (AME) Church
  • Black church
  • Madam C.J. Walker
  • Black-owned businesses

Black businesses and banks

Because segregation and discrimination excluded them from many white-owned businesses, African Americans built their own businesses and organizations to serve Black customers and make their communities more self-sufficient: insurance companies, banks, barbershops, beauty parlors, funeral homes and newspapers.

Black-owned banks gave Black families a safe place to save and borrow when white banks wouldn't serve them. Citizens Savings Bank and Trust Company in Nashville, founded in 1904 as the One Cent Savings Bank, is the oldest continuously operating Black-owned bank in the US. The required clock was used by the bank from 1920 to 2013. In 1903 Maggie Lena Walker in Richmond became the first Black woman to charter a bank.

Madam C.J. Walker

Madam C.J. Walker, born Sarah Breedlove to formerly enslaved parents, built a company selling hair-care and beauty products made for Black women. She trained thousands of Black women as sales agents, giving them a way to earn their own income. The required 1924 photo shows a convention of her agents at Villa Lewaro, her mansion in New York.

Walker is often called the first self-made woman millionaire in the US. Her advertisements celebrated Black beauty, and she gave generously to Black schools, the YMCA and the NAACP's campaign against lynching.

The Black press

Black newspapers and magazines grew rapidly. Papers like the Chicago Defender and the Pittsburgh Courier, and The Crisis, the NAACP's magazine edited by Du Bois, delivered local and national news to Black readers, recorded community life, from weddings to church events, and protested discrimination and lynching. The Black press also encouraged migration north (3.16).

The Black church

African Americans had long transformed Christian worship, and they built their own institutions. The African Methodist Episcopal Church, founded in 1816, was the first Black Christian denomination in the US. After Reconstruction the number of Black churches grew quickly, and Black Baptists formed the National Baptist Convention in 1895.

Churches were much more than places of worship. They were safe spaces for organizing, community gatherings and cultural expression, and they trained leaders. Many activists, musicians and politicians got their start in the church, and churches would later be centers of the Civil Rights movement (4.6).

Worked examples

Try each one yourself first, then open the solution.

  1. Example 1

    Explaining a strategy

    Explain how Madam C.J. Walker's business promoted the economic well-being of Black communities.

    Show the solution
    1. Step 1: Describe the business: hair-care and beauty products for Black women.
    2. Step 2: Explain the economic effect: thousands of Black women earned income as agents.
    3. Step 3: Add the community effect: philanthropy and a message of Black beauty and pride.

    Answer: Model answer: Madam C.J. Walker built a company selling hair-care products for Black women and trained thousands of Black women as sales agents, giving them independent incomes at a time when most were limited to domestic work. She also gave large gifts to Black schools and civil rights causes, and her ads promoted pride in Black beauty, strengthening her community both economically and culturally.

Common mistakes

  • Seeing Black institutions only as a reaction to exclusion. They were also expressions of self-determination and pride.
  • Calling the AME Church the first Black church. It was the first Black denomination; independent Black congregations existed earlier.
  • Forgetting the Black press's political role in protest and in encouraging migration.

On the exam

  • Ads and photographs from Black businesses may appear as sources. Explain what they show about self-help and community.
  • Connect Black churches to later civil rights organizing (4.6).

Connected topics

Videos

  • AP AFAM #44 - 3.9: Black Organizations and Institutions

    APUSH SlidesWatch on YouTube (opens in a new tab)

  • A Griot's History - The Power of Black Women (3.7-3.9)

    A Griot's History ChannelWatch on YouTube (opens in a new tab)

  • Madame C.J. Walker: The First Black Millionairess | Black History in Two Minutes (or so)

    Black History in Two Minutes or soWatch on YouTube (opens in a new tab)

  • Meet the First Self-Made Female Millionaire

    Smithsonian ChannelWatch on YouTube (opens in a new tab)

  • The Black Church

    Black History in Two Minutes or soWatch on YouTube (opens in a new tab)

  • Lifting as we Climb, Black Women and Black Organizations

    Dialectic HistoryWatch on YouTube (opens in a new tab)

Check yourself

5 questions on 3.9 Black Organizations and Institutions. Pick an answer to see if you got it, and why.

A 1924 photograph shows several hundred women, sales agents for the Madam C.J. Walker Manufacturing Company, gathered on the lawn of Villa Lewaro, the mansion Walker had built in New York. Advertisements for the company's hair-care products in Black newspapers featured Walker's own portrait and promised beauty, independence and good income for women who became agents.

Description written for this practice set of a 1924 photograph of a Walker agents' convention and of Walker company advertisements

Question 1 of 5

The photograph of hundreds of agents best illustrates how Walker's company

Question 2 of 5

Walker's use of her own portrait in advertisements most likely aimed to

Question 3 of 5

Which development helped businesses like Walker's reach Black customers across the country?

InstitutionFoundedSignificance
African Methodist Episcopal Church1816First Black Christian denomination in the U.S.
Wilberforce University1856Bought by the AME Church in 1863, becoming the first college owned and run by African Americans
National Association of Colored Women1896Federation of Black women's clubs
National Urban League1910Helped migrants find jobs and housing in cities

Table written for this practice set

Question 4 of 5

Which conclusion is best supported by the table?

Question 5 of 5

Black churches like those in the AME denomination mattered beyond worship mainly because they

0 of 5 answered