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Unit 3

22–25% of exam

Production, Cost, and the Perfect Competition Model

This unit follows a firm's choices: how output changes as it adds workers, what its costs look like in the short and long run, and how much it should produce to make the most profit. It ends with perfect competition, where many small firms take the market price as given, and shows why those markets end up efficient with zero economic profit in the long run. It's one of the two most heavily weighted units, and free-response questions often ask for side-by-side graphs of the market and a single firm.

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Flashcards (37)Practice questions (56)Microeconomics must-know sheet

Free-response questions on this unit

Write your own answer, then score it with the rubric or with AI.

Big ideas

  • Diminishing marginal returns are why marginal cost eventually rises
  • Firms make the most profit where marginal revenue equals marginal cost
  • Economic profit subtracts implicit costs too, so zero economic profit is still a normal profit
  • In the short run a firm keeps producing as long as price covers average variable cost
  • In the long run, entry and exit push perfectly competitive firms to zero economic profit at minimum average total cost

Full unit reviews

Longer videos that cover the whole unit. Good for a first pass or a final review.

  • NEW- Micro Unit 3 Summary- Production, Costs, and Perfect Competition

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Microeconomics Unit 3 COMPLETE Summary - Production & Perfect Competition

    ReviewEconWatch on YouTube (opens in a new tab)

  • AP Micro Unit 3 Review

    MerzonomicsWatch on YouTube (opens in a new tab)

  • Free Response Practice: Cost Curves- Microeconomics Unit 3

    Jacob CliffordWatch on YouTube (opens in a new tab)

A production function shows how much output a firm gets from its inputs. Marginal product is the extra output from one more unit of an input, like one more worker, and average product is output per worker. In the short run, when some inputs are fixed, adding more workers eventually brings diminishing marginal returns: each extra worker adds less output than the one before.

Key terms

  • production function
  • total product
  • marginal product
  • average product
  • diminishing marginal returns
  • fixed input
  • Diminishing Returns and the Production Function- Micro Topic 3.1

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 3.1 The Production Function

    ReviewEconWatch on YouTube (opens in a new tab)

  • Introduction to production functions | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Micro: Unit 3.1 -- Marginal Product and Diminishing Returns

    You Will Love EconomicsWatch on YouTube (opens in a new tab)

  • Total product, marginal product and average product | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 3.1 The Production Function

A few quick questions on this topic, with the answers explained.

Total cost is fixed cost (the same at every output level, even zero) plus variable cost (which grows with output). On a graph with cost on the vertical axis and output on the horizontal axis, average fixed cost keeps falling, while average variable cost (AVC) and average total cost (ATC) are U-shaped. Marginal cost eventually rises because of diminishing marginal returns, and it crosses AVC and ATC at their lowest points. The curves shift when input prices or productivity change.

Key terms

  • fixed cost
  • variable cost
  • marginal cost
  • average total cost
  • average variable cost
  • average fixed cost
  • Short-Run Costs (Part 1)- Micro Topic 3.2

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 3.2 Short Run Cost Curves

    ReviewEconWatch on YouTube (opens in a new tab)

  • Marginal cost, average variable cost, and average total cost | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Short Run Cost Curves | Think Econ

    Think EconWatch on YouTube (opens in a new tab)

  • Short-Run Cost Curves (Part 2)- Micro Topic 3.2

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Short-Run Cost Curves (Part 3)- Micro Topic 3.2

    Jacob CliffordWatch on YouTube (opens in a new tab)

Read the review notes: 3.2 Short-Run Production Costs

A few quick questions on this topic, with the answers explained.

In the long run a firm can change every input, so all of its costs are variable. The long-run average total cost curve falls while there are economies of scale, is flat with constant returns to scale, and rises with diseconomies of scale. The smallest output at which it reaches its lowest cost is the minimum efficient scale, which helps decide how many firms a market can support.

Key terms

  • long-run average total cost
  • economies of scale
  • constant returns to scale
  • diseconomies of scale
  • minimum efficient scale
  • Economies of Scale and Long-Run Costs- Micro Topic 3.3

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 3.3 Long-run Costs

    ReviewEconWatch on YouTube (opens in a new tab)

  • Long run average total cost curve | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Economies of Scale Explained | Think Econ

    Think EconWatch on YouTube (opens in a new tab)

  • Economies and diseconomies of scale | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 3.3 Long-Run Production Costs

A few quick questions on this topic, with the answers explained.

Accounting profit is total revenue minus explicit costs (money actually paid out), while economic profit also subtracts implicit costs, such as the owner's time or what the owner's money could have earned elsewhere. Firms respond to economic profit. Zero economic profit is called normal profit: the owner is covering every opportunity cost, so staying in business is still worthwhile.

Key terms

  • explicit cost
  • implicit cost
  • accounting profit
  • economic profit
  • normal profit
  • Types of Profit- Micro Topic 3.4

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 3.4 & 3.5 Types of Profit and Profit Maximization

    ReviewEconWatch on YouTube (opens in a new tab)

  • Accounting profit vs economic profit | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Explicit vs Implicit Costs: Understanding the Difference | Think Econ

    Think EconWatch on YouTube (opens in a new tab)

  • Economic profit vs accounting profit | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 3.4 Types of Profit

A few quick questions on this topic, with the answers explained.

A firm makes the most profit by producing the quantity where marginal revenue equals marginal cost (MR = MC). Making one more unit is worth it when it adds more to revenue than to cost; past the point where MR = MC, each extra unit would lower profit.

Key terms

  • total revenue
  • marginal revenue
  • marginal cost
  • profit-maximizing rule (MR = MC)
  • economic profit
  • Maximizing Profit and the Shut Down Rule- Micro Topics 3.5 and 3.6

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 3.4 & 3.5 Types of Profit and Profit Maximization

    ReviewEconWatch on YouTube (opens in a new tab)

  • Profit maximization | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Maximizing Profit Under Competition

    Marginal Revolution UniversityWatch on YouTube (opens in a new tab)

  • Maximizing Profit Practice

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Marginal revenue and marginal cost | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 3.5 Profit Maximization

A few quick questions on this topic, with the answers explained.

In the short run, a firm that is losing money should keep producing if price is at least its average variable cost (AVC), meaning total revenue covers total variable cost, because the extra revenue helps pay its fixed costs. If price falls below minimum AVC, it should shut down and produce nothing, losing only its fixed costs. In the long run, with no barriers to entry, firms enter markets where there is economic profit and leave markets where they expect losses.

Key terms

  • shutdown rule
  • average variable cost
  • fixed cost
  • entry
  • exit
  • barriers to entry
  • Micro 3.6 The shut down rule!

    ReviewEconWatch on YouTube (opens in a new tab)

  • Maximizing Profit and the Shut Down Rule- Micro Topics 3.5 and 3.6

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Shutting down or exiting industry based on price | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • GRAPHS: Entry and Exit with Side-by-Side Graphs

    AP Microeconomics with MIT Professor Jon GruberWatch on YouTube (opens in a new tab)

  • Long-run economic profit for perfectly competitive firms | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 3.6 Firms’ Short-Run Decisions to Produce and Long-Run Decisions to Enter or Exit a Market

A few quick questions on this topic, with the answers explained.

Perfect competition has many firms selling identical products with no barriers to entry. Each firm is a price taker: it faces a horizontal demand curve at the market price (P = MR) and produces where P = MC. Side-by-side graphs show the market's supply and demand next to one firm's cost and revenue curves. Short-run profits attract new firms and losses push firms out until, in the long run, price sits at the lowest point of each firm's average total cost curve and economic profit is zero. The market is then allocatively efficient (P = MC) and productively efficient (P = minimum ATC). After entry or exit, the long-run price ends up back where it started in a constant-cost industry, higher in an increasing-cost industry and lower in a decreasing-cost industry.

Key terms

  • price taker
  • price equals marginal revenue
  • allocative efficiency
  • productive efficiency
  • long-run equilibrium
  • constant-, increasing- and decreasing-cost industries
  • Perfect Competition- Microeconomics 3.7

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 3.7A Perfect Competition in the Short Run

    ReviewEconWatch on YouTube (opens in a new tab)

  • Perfect competition | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Micro 3.7B Perfect Competition in the Long Run

    ReviewEconWatch on YouTube (opens in a new tab)

  • Entry, Exit, and Supply Curves: Constant Costs

    Marginal Revolution UniversityWatch on YouTube (opens in a new tab)

  • Long run supply when industry costs are increasing or decreasing | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 3.7 Perfect Competition

A few quick questions on this topic, with the answers explained.