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Unit 1

12–15% of exam

Basic Economic Concepts

Economics starts with scarcity: there's never enough to go around, so every choice means giving something up. This unit gives you the tools you'll use all year, including opportunity cost, the production possibilities curve, comparative advantage and thinking at the margin. They come back in every later unit and in many calculation questions.

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Flashcards (36)Practice questions (59)Microeconomics must-know sheet

Free-response questions on this unit

Write your own answer, then score it with the rubric or with AI.

Big ideas

  • Scarcity forces people, firms and countries to make trade-offs
  • Opportunity cost is the value of the next-best option you give up
  • Specializing by comparative advantage and then trading lets both sides gain
  • Good decisions compare marginal benefit with marginal cost
  • You get the most satisfaction when the last dollar spent on each good adds the same utility

Full unit reviews

Longer videos that cover the whole unit. Good for a first pass or a final review.

  • NEW- Micro Unit 1 Summary- Basic Economic Concepts

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Microeconomics Unit 1 COMPLETE Summary - Economic Thinking

    ReviewEconWatch on YouTube (opens in a new tab)

  • AP Microeconomics Unit 1 Full Review

    Maximum InsightWatch on YouTube (opens in a new tab)

Scarcity means there aren't enough resources to give everyone everything they want, so every choice involves a trade-off. The inputs used to make goods and services are called factors of production (land, labor, capital and entrepreneurship), and most of them are scarce. A few things, like widely shared knowledge, aren't scarce, because one person using them doesn't leave less for anyone else.

Key terms

  • scarcity
  • trade-off
  • opportunity cost
  • factors of production
  • capital
  • Thinking Like An Economist- Macro/MicroTopic 1.1

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro/Macro 1.1 Scarcity

    ReviewEconWatch on YouTube (opens in a new tab)

  • Scarcity | Basic economics concepts | Economics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • What Is Opportunity Cost?

    Marginal Revolution UniversityWatch on YouTube (opens in a new tab)

  • Four factors of production | AP Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Scarcity and Opportunity Cost | Economics Explained

    Federal Reserve Bank of St. LouisWatch on YouTube (opens in a new tab)

Read the review notes: 1.1 Scarcity

A few quick questions on this topic, with the answers explained.

Every society has to decide what to produce, how to produce it and who gets it. In a command economy the government makes most of those decisions. In a market economy prices and private buyers and sellers make them, and most real countries are mixed economies that combine the two.

Key terms

  • resource allocation
  • command economy
  • market economy
  • mixed economy
  • property rights
  • Micro 1.2 Economic Systems

    ReviewEconWatch on YouTube (opens in a new tab)

  • Command and market economies | Basic economics concepts | AP Macroeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Economic Systems and Macroeconomics: Crash Course Economics #3

    CrashCourseWatch on YouTube (opens in a new tab)

  • The 4 Types of Economies | Economics Concepts Explained | Think Econ

    Think EconWatch on YouTube (opens in a new tab)

  • Property rights in a market system | Basic Economic Concepts | AP(R) Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 1.2 Resource Allocation and Economic Systems

A few quick questions on this topic, with the answers explained.

A production possibilities curve (PPC) puts one good on each axis and shows the most of the two goods an economy can make with all its resources and current technology. Points on the curve are efficient, points inside it mean some resources are unused or wasted, and points outside it can't be reached for now. A curve bowed out from the origin shows increasing opportunity cost, and a straight line shows constant opportunity cost. The whole curve shifts outward with more resources or better technology (economic growth) and inward if resources are lost.

Key terms

  • production possibilities curve (PPC)
  • efficiency
  • increasing opportunity cost
  • constant opportunity cost
  • economic growth
  • unused resources
  • Production Possibilities Curve- Macro Topic 1.2 (Micro Topic 1.3)

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 1.3/Macro 1.2 Production Possibilities Curve

    ReviewEconWatch on YouTube (opens in a new tab)

  • Production possibilities frontier | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Shifting the Production Possibilities Curve - Macro Topic 1.2 (Micro Topic 1.3)

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • PPCs for increasing, decreasing and constant opportunity cost | AP Macroeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • (1/3) The Production Possibilities Frontier – Economic Lowdown

    Federal Reserve Bank of St. LouisWatch on YouTube (opens in a new tab)

Read the review notes: 1.3 Production Possibilities Curve

A few quick questions on this topic, with the answers explained.

You have an absolute advantage if you can make more of something with the same resources. You have a comparative advantage if you can make it at a lower opportunity cost. When each side specializes in its comparative-advantage good and they trade at terms between their two opportunity costs, both can consume a combination outside their own PPC.

Key terms

  • absolute advantage
  • comparative advantage
  • specialization
  • terms of trade
  • gains from trade
  • Comparative Advantage and Trade - Macro Topic 1.3 (Micro Topic 1.4)

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 1.4/Macro 1.3 Comparative Advantage

    ReviewEconWatch on YouTube (opens in a new tab)

  • Comparative advantage specialization and gains from trade | Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

  • Comparative Advantage

    Marginal Revolution UniversityWatch on YouTube (opens in a new tab)

  • Terms of Trade Practice- Comparative Advantage

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Opportunity cost and comparative advantage using an output table | AP Macroeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 1.4 Comparative Advantage and Trade

A few quick questions on this topic, with the answers explained.

A rational decision counts every cost: explicit costs (money you actually pay) and implicit costs (the value of what you give up, like your time). The best choice is the one with the biggest net benefit, which is total benefit minus total cost. For a consumer, total benefit is utility (the satisfaction you get); for a firm, it's total revenue. Some all-or-nothing choices can't be split into small steps, so you judge them by comparing totals.

Key terms

  • explicit cost
  • implicit cost
  • total benefit
  • total cost
  • net benefit
  • utility
Read the review notes: 1.5 Cost-Benefit Analysis

A few quick questions on this topic, with the answers explained.

Marginal analysis compares the extra benefit of one more unit with its extra cost. Keep going while marginal benefit is greater than marginal cost, and stop where they're equal. Past (sunk) costs shouldn't change the decision. Each extra unit of a good usually adds less satisfaction than the last (diminishing marginal utility), so you get the most total utility from your budget when the marginal utility per dollar (MU ÷ price) is equal across the goods you buy.

Key terms

  • marginal benefit
  • marginal cost
  • sunk cost
  • diminishing marginal utility
  • marginal utility per dollar
  • utility-maximizing rule
  • Marginal Analysis and Consumer Choice- Micro Topic 1.6

    Jacob CliffordWatch on YouTube (opens in a new tab)

  • Micro 1.6 Marginal Analysis

    ReviewEconWatch on YouTube (opens in a new tab)

  • Equalizing Marginal Utility per Dollar Spent

    Khan AcademyWatch on YouTube (opens in a new tab)

  • What Is Thinking on the Margin, and How Does It Solve the Sunk Cost Fallacy?

    Marginal Revolution UniversityWatch on YouTube (opens in a new tab)

  • Diminishing Marginal Utility Explained (w/ Step-By-Step Example) | Think Econ

    Think EconWatch on YouTube (opens in a new tab)

  • Marginal utllity free response example | APⓇ Microeconomics | Khan Academy

    Khan AcademyWatch on YouTube (opens in a new tab)

Read the review notes: 1.6 Marginal Analysis and Consumer Choice

A few quick questions on this topic, with the answers explained.